Grow Revenues From Emerging Markets

The financial market meltdown in the United States and many parts of Europe has not left Russia, India, China and other emerging markets unscathed. At the same time, economies in many of these BRIC and Next20 countries are posting positive (albeit single-digit) growth rates. Astute marketers in MNCs across high-tech and other industries are keen on leveraging this growth rate arbitrage to accelerate their revenue growth in emerging markets and at least partially offset the flat, if not negative, growth in their home markets.

The following specific services from GTM360 could be valuable for MNCs seeking to grow their revenues from India:

• Localization / enhancement of existing offerings via pricing models

• Development of local flavor of marketing collateral like case studies, website, customer testimonials

• Search marketing and microsites

• Lead generation via sales enablement, inside sales and mass market campaigns

• Newsletters

• Media relations

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